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Rio Unveils The Slogan for the 2016 Olympic Games

The organizing committee of the Rio 2016 has unveiled the official slogan for the first Olympic and Paralympic Games in South America: “A New World.”

On Tuesday (June 14), 52 days from the first day of the 2016 Olympic Games in Rio, the motto and the accompanying manifesto were unveiled at the launch event which took place at the Barra Olympic Park.

Rio 2016 slogan

Photo Credits: Rio 2016


On that same day, the designs of the medals that will be awarded for the top-performing Olympians have also been revealed.

In addition to the Olympic torch, the medals and the mascots, the slogan plays a huge part in constructing a unique identity for every Olympic Games. For Rio 2016, the core values of the slogan and the manifesto are “unity, respect for diversity and the will for change.”

“It is what the Olympic movement is all about – changing the world for the better” the president of the International Olympic Committee (IOC), Thomas Bach, said at the special ceremony in the Barra Olympic Park.

“Here in Rio you will make of it a great experience. Because there will be a Rio de Janeiro before the Games and another after, a new and better city. The future is for the youth of Brazil. See you in 52 days.”

Citius. Altius. Fortius. The famous Latin words of the Olympic motto, which translates as “faster, higher and stronger,” serve as a starting point for the creation of slogans and manifestos for every Olympic Games.

At the 2012 London Games, the organizing committee of the Olympics chose to use the phrase “Inspire a generation” to convey the message of the Games to the younger generation. At the 2008 Olympics in Beijing, the slogan was one of unity in the phrase “One world, one dream”. At the 2004 Olympic Games in Athens, the return of the Olympics to Greece was celebrated with the simple slogan: “Welcome Home.”

Rio 2016

“Our legacy is the desire for a better world,” Beth Lula, the brand director of the Rio 2016 stated. “The slogan is the brand’s promise to society. We live in a world that is undergoing huge transformations. At Rio 2016 we want to create a better world and leave this as a legacy to the generations to come.”

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